I’m Andy Henry,
I’ve been using the Internet for marketing purposes since 1999 and I’ve used just about every method you could hear of.
I’ve created this blog so that I can share what works and what doesn’t with anyone who’s walking a similar path and doesn’t want to have to relearn the lessons I learned the hard (and long) way.
The Long Tail For Search Terms
June 20th, 2009 by andyThe long tail of a market is not directly related to the number of keywords.
This is a common misconception.
Long tail doesn’t mean - lots of keywords.
The number of keywords depends entirely on the niche you’re operating in. The tail goes on forever, so you can pick how far along you want to go.
If you’re in the music niche - long tail might just mean very niche cult status music - it could still be one or two keywords.
The meaning of the long tail is related to the segments with lower and lower demand. The stuff that if you had to stock items on physical shelves you wouldn’t give the space to because it’s not popular enough.
On the Internet you can go as obscure as you want, so there are no limits.
The keywords just represent what people are using to search for those long tail niches, so there is no set number of keywords relating to this subject - it all depends on the niche.
The point most marketers are relating to with long tail keywords is search terms with less searches - that doesn’t mean the same as long tail - so sometimes people get confused because of the misuse of the terms.
If you know your market and its sub and micro-niches you should be able to find some long tail phrases without too much trouble - just don’t confuse it with terms that don’t get searched much or you may end up wasting your time.
Andy