I’m Andy Henry,
I’ve been using the Internet for marketing purposes since 1999 and I’ve used just about every method you could hear of.
I’ve created this blog so that I can share what works and what doesn’t with anyone who’s walking a similar path and doesn’t want to have to relearn the lessons I learned the hard (and long) way.
My simple overview of online success.
October 28th, 2009 by andyOnline success or creating revenue can be really simple and most people complicated way more than necessary.
I gave this advice to someone and thought I’d share it for you here.
You don’t really need anyone to give you a system. I know this is what most people are looking for - but in reality you have all the information you need within a few clicks of your mouse.
If you’ve been around a while, you’ll already understand what’s necessary and it’s probably just a matter of you choosing a direction and going with it.
The beauty of the Internet is that you can choose your own model for making money that works your skills and suits your preferences.
No-one else can give you what you’re after.
There are MANY different ways to make money, and unless you get behind one and work it - it’s irrelevant which one you choose.
If you do fully get behind a model, again it’s almost irrelevant which one - most will make you decent money if you take them seriously.
There are only a few aspects to it and I’m sure you already know them:
1 - Identifying a group of people that you can access that want something.
Accessing them is the hard bit, but even that can be easy in most niches with the use of PPC, so there’s really no reason for not being able to do this.
2 - Having something to sell
Accessing people is only useful if you have what they want to buy - again this is easy as you can slice this any way you like and don’t have to re-invent the wheel. Sell someone elses product, make your own, outsource it, information, audio, video, software, services etc…. you can do whatever works.
3 - Creating a way to make follow-on sales
This is usually as simple as putting an auto-responder in place with a series of follow-on offers to ensure you keep that relationship with the customer and allow them the opportunity to buy more from you.
This also acts as building intrinsic value in your business which you can eventually sell if you don’t intend to keep running things yourself.
4 - Leverage, Scalability and Systems
The big area most people miss out on is taking things to the next level. Creating your business in a way that doesn’t take all of your time, money or energy to keep it growing is where the big money is at. As long as you don’t try to do everything yourself - you can grow your business way beyond your own abilities.
That’s about it….
Andy