Blogging Tips - Using Ping To Get Links To Your Blog
June 6th, 2009 by andyWhat is pinging?
Pinging is a way of letting search engines know that you’ve
created a new post, or updated an existing post on your blog. A
‘ping’ is a message sent to a ‘ping server’ notifying it that the
blog has been updated with new content.
What is a ping server?
A ping server is a web-based service that accepts messages in the
XML-RPC format. It uses the information in these XML-RPC messages
to publish a list of blogs which have updated content. Some of
these ping servers run their own blog search engines, and some
propagate the information to a number of other ping servers and
search engines.
How does pinging work?
Many blog publishing platforms, such as Wordpress, have a
built-in pinging tool. In the case of Wordpress, pinging is
turned on by default and pings go out to one ping server which
updates several search engines.
You can also notify a ping server that you have updated content
manually by going to their website and submitting your blog’s
name and URL.
One popular ping server is PingOMatic, found at
http://pingomatic.com/. When your blog pings PingOMatic it then
notifies a number of search engines that your blog has been
updated. Many of these search engines also have their own ping
server as well.
These search engines can then update their listings with new
content almost instantly. This of course will give you one-way
backlinks to your blog from these search engines, many of which
have a high Google PageRank.
4 things you should know about pinging
1. Only ping when you have updated content. Otherwise, your site
might be blacklisted as a spam blog, also known as a splog.
2. If you tend to post to your blog and then re-write the post
frequently you might want to make sure you only ping when you
actually post new content, not on updates. If you are using
Wordpress there are a few plugins that make sure that pings are
only sent when a post is created.
3. It’s a good idea to ping several ping services, especially the
ones that notify several search engines. Don’t overdo it though.
Make sure that if you are pinging a niche search engine that your
blog falls into the relevant niche.
4. Make sure that if a search engine is notified by a ping server
you are already using that you don’t add that search engines own
ping service to your list of servers to ping. Because blog
spammers have abused ping servers if you are pinging a search
engine multiple times your site might end up being blacklisted,
and not appear in the search engines at all.
Popular ping servers
Finally, here’s a list of popular ping servers you might try to
get you started.
http://rpc.pingomatic.com
http://pingoat.com/goat/RPC2
http://blogsearch.google.com/ping/RPC2
http://api.feedster.com/ping
http://api.my.yahoo.com/RPC2
http://ping.blo.gs/
http://ping.feedburner.com
http://ping.syndic8.com/xmlrpc.php
http://rpc.technorati.com/rpc/ping
http://rpc.weblogs.com/RPC2
I’m Andy Henry,
I’ve been using the Internet for marketing purposes since 1999 and I’ve used just about every method you could hear of.
I’ve created this blog so that I can share what works and what doesn’t with anyone who’s walking a similar path and doesn’t want to have to relearn the lessons I learned the hard (and long) way.


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June 9th, 2009 at 6:22 pm
Nice post, thanks.
July 1st, 2009 at 11:49 am
Great. i copy your ping list. thanks.
July 2nd, 2009 at 8:02 am
thanx for this post.
July 11th, 2009 at 8:02 am
Thank you. I am pleased to read your article.
July 12th, 2009 at 4:18 pm
Rather interesting. Has few times re-read for this purpose to remember. Thanks for interesting article. Waiting for trackback
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