While I was wandering around my local country park this morning, for some reason I noticed the noise of the birds more than usual, with all the sqwarking, chirping, squeeling and tweeting I could hardly hear myself think.

But for some reason it reminded me about online marketing

There was something about a group of hungry birds, of all types, flocking around one particular area that reminded me about the phrase I often use in niche research - "find a hungry market".

The was, I probably walked 3 miles around the lakes of the park today and although these birds could gather anywhere, they were mostly at this one spot.

The reason why - There was a child throwing bread.

Now, usually when it comes to marketing it seems like you need to go and find the hungry crowd, but apart from going to the country park, this form of marketing seemed to state that even if you're only in the vicinity of the hungry crowd - if you have something they really want, they'll find you and spread the word.

This is much more powerful than you chasing around trying to convince them you have what they want.

Throwing a little out there for them to taste results in them following you pretty much wherever you go in the hope you'll provide more.

This is actually a very powerful insight and something which many people fail to realise. You don't have to chase down your market - you just need to be in their radar with the right product at the right time and they'll find you. As long as you create excited followers - word will spread.

Try and see for yourself.

Andy